* Open as wide as possible Innovation opportunities PT Atlantic Biruraya (CHEERS) continues to innovate. One of them is through cooperation with Brawijaya University, Malang. The collaboration includes education, research, and community service. Through this collaboration, opportunities will open for innovation as a result of research on drinking water and environmentally friendly industries. "With this collaboration, innovations will emerge and bring competitiveness so that the national economy can grow," explained UB Rector Nuhfil Hanani after signing the memorandum of understanding at the Cheers factory in Pandaan (18/9/19). PT Atlantic Biruraya's Representative Director, Edward Surya Seputra, greatly appreciated the cooperation. He emphasized that it would open as wide opportunities as possible for UB students who wanted to develop their skills by interning at PT Atlantic Biruraya. "We open up opportunities for UB students who want to do an internship here. Not only to get value, but also add value in the company. So both provide value, "he said. As the organizer of the Cheers Trail Run annual running event, Cheers also opened a space for wide discussion and cooperation with UB related to organizing the Cheers Trail Run 2020. "If there is a match and agreement, we are ready to work with UB for CTR," concluded Edward. Hopefully this step is a good start to build an extraordinary synergy between Cheers and UB.