CHEERS Dare to Sweat at Jatim Fair 2017

Cheers came back to participate in liven up the Jatim Fair 2017 (5-15 October) in Grand City Surabaya. This year Cheers appear different with bring the campaign brings #BeraniBerkeringat. The campaign invites people to do a sweaty movement to live a healthier, one of them with sports.

This is in accordance with the vision and mission of Cheers who actively invite people to do a healthy lifestyle. In order to support the campaign, Cheers team not only do selling and branding but also prepare exciting games for the visitors. Of course not just any games. Games provided are games that definitely drain the participants’ sweat.

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Cheers challenged the visitors to follow gallon lift games or pick up two cartons of Cheers packaging. Participants who last the longest lifting a gallon or carton packaging are entitled to a gift from Cheers. Apparently the challenge is a lot of attention from Jatim Fair visitors. Many visitors want to try their strengths. There was even one of the strongest participants lifting the gallon up to 40 minutes.

Besides appearing different with the campaign #BeraniBerkeringat, Cheers booth display was different from the previous year. This year Cheers appear more sporty with still dominated by red. This booth layout is also closer to the stage of Jatim Fair in order to make it easier for visitors to access it. Booth size larger and wide equipped with cafe-style seating facilities for visitors more comfortable sit for long in the booth.

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Not to forget, Cheers who has seven years to participate in this annual event always provide attractive promos for new customers. One of them is a special promo for prospective gallon customers. For prospective gallons who subscribe instantly when the event will get free contents and send until the destination.
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Jatim Fair event itself, still displays the capital’s singer as the main dish every day. This year there are 12 capital singers who stomped Jatim Fair stage. Call it Ari Lasso, Tulus, Geisha, Tipe-X, Jambrud, and Maliq and d’essentials. Besides to serving the artist of the capital, Jatim fair also enlivened tenant foods also tenant UKM in East Java. Happy Birthday East Java!

 

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