CHEERS ACTION FOR ENVIRONMENT: Planting Trees on the Arjuno Mountain Slope

Morning on Saturday, January 16, 2016, Forest area in Arjuno mountain, District Prigen, East Java which is usually quiet, suddenly crowded. Not because of landslides or other catastrophes. Today, the Arjuno slopes guest arrival. From a distance a red-uniformed group emerged amid the lush green trees on the slopes of Arjuno Mountain. Yes, they are a group of PT. ATLANTIC BIRURAYA (CHEERS) totaling approximately 20 people. They gather and tracking for planting trees on the slopes of Arjuno Mountain.

Planting the tree is one of the real actions of PT ATLANTIC BIRURAYA for the environment. As a bottled drinking water company, PT ATLANTIC BIRURAYA is well aware of the importance of environmental conservation around the water source. Therefore, PT ATLANTIC BIRURAYA perform real action to participate in the success of tree planting program with the government of Pasuruan Regency.

Assisted by local farmers and some staff from Pasuruan Regency, the company is located at Jl. Raya Surabaya-Malang KM. 52.2, Pandaan, East Java planted 1.5 hectares of land with 500 fruit trees such as jackfruit, durian, mango, and several other fruit trees. Why fruit trees? in order to minimize illegal logging for timber harvesting. In addition, so that farmers and local residents can come to enjoy the fruit that will be produced later.

Lao Tzu says the journey of a thousand miles, begins with one step. Hopefully with the courage to start even with this small step, CHEERS can make a real contribution to the preservation of the environment and water sources. This move is expected to continue to the next big step and have a positive impact on the environment.

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