Jazz Traffic Festival (JTF) has just been held on 18-19 August 2017. In this annual event, Cheers Alkaline Powered is believed to be the official healthy water JTF 2017. Acctualy, this is not the first time Cheers joined to the event which is still taking the venue at Grand City & Convex, Surabaya.
At the JTF 2013 Cheers also trusted as official healthy water. After a three year vacuum, this 2017 Cheers got another chance to join. Iwan Setiawan, Marketing Communications of PT Atlantic Biruraya (Cheers) said it is very proud to be part of one of the prestigious Jazz music titles such as Jazz Traffic Festival. “It must be proud, considering we had a few years had a vacuum. We hope this cooperation will continue in the following year, ” he said.
In the music that has been running since 2011, Cheers feel proud and happy to share the freshness with the visitors in the JTF for two days. Still carrying Cheers Alkaline Powered, Cheers strives to deliver natural freshness in a bottle of Cheers Alkaline Powered while enjoying idols performance like Sheila On 7, Indra Lesmana Keytar Trio, Efek Rumah Kaca, Endah and Rhesa, Yura Yunita, Dwiki Darmawan, Klewer Market feat Sruti, Dewa Budjana Zentuary, and many more. Cheers also provide attractive promos for new customers.
This year, JTF has theme ”Souls of Freedom”. JTF initiator, Errol Jonathans said the theme was extracted from “Jazz Stands for Freedom”, which is the opinion of jazz pianist and composer Dave Brubeck. “We want to draw a red thread of historical footprint like the opinion of ‘Jazz Stands for Freedom’ by pianist and composer jazz Dave Brubeck,” he said.
Errol adds, jazz music is an expression of freedom or freedom of the soul. So in this title not only Jazz music that gets the stage. With four main stage and one mini stage, pop genre, folk, EDM, rock, and ethnic music are featured. However, jazz remains the main dish on stage. “This is the privilege of JTF that frees the public’s taste that freely chooses favorite artist,”he said.
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