Surabaya Marathon 2019 has just been held (4/8/19). The biggest marathon event in Surabaya was attended by more than 6000 participants. CHEERS is trusted again to be the official healthy water for the third time. This means that Cheers has refreshed the runners in the Surabaya Marathon since it was first held in 2017.
As a bottled drinking water product that vocal in campaigning for healthy living, this event is very much in line with Cheers’ vision and mission. The growth of running groups in Surabaya and surrounding areas makes Cheers more intensely networked with them. This event is also used by Cheers to get closer to the community.
Not only from the products that are conceptualized to complement healthy lifestyle, Managing Director of PT Atlantic Biruraya (CHEERS) Edwin Hendriadi also participated in efforts to campaign for healthy living. The proof at the Surabaya Marathon event, Mr. Edwin was registered as one of the participants in class 21 K. Mr. Edwin was not alone, Cheers runners also participated. This indicates that the human resources at Cheers have a commitment to the campaign that has been made.
Like last year, Cheers also held an Instagram photo contest to “cheers” up the event. Cheers team also installed a special photo booth at the race area around the statue of a bull race or entered the Basuki Rahmat street, Surabaya. The photo booth successfully in attracting participants to stop and take pictures.
This year, the event organized by APPBI DPD East Java in collaboration with the Surabaya city government opened four categories: 42 kilometers (Full marathon), 21 kilometers (Half Marathon), 10 kilometers and 5 kilometers. Participants not only from Surabaya. Many participants from outside Surabaya and even from abroad. After the event, in the evening Surabaya Mayor Tri Rismaharini invited all participants to take part in a Gala dinner held at City Hall. In the event Cheers received an award from Ms. Risma and the Surabaya City Government.
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